The r4i hired a consultancy company in order to accurately identify three crowd of people who most likely to cause by word of mouth in each city. Using magazines as the main transmission carrier, and "Who are you" as its theme, Nintendo has launched a massive advertising campaign. At the time,Japan had to face to the oil crisis,it had economic recession for 3 years;and the players of the States was bored of old games,so the selling of consoles nearly reached the bottom. Just Nintendo can provide gamers with various imaginative roles, so that they can experience the colorful emotions and personality.

Choosing the mothers to be the first stand ot praise promotion caused questioning in the game industry in America: Most of the mothers are against games. Although the mothers who have passion for technology will keep pesuading the children to "cherish their eyes, and be away from the games", so Nintendo should not put the goal on such group of people. In the past few days, the advertisement campaign has entered the second stage. New game products were brought out as the same theme and form, consolidating the brand position of ds tt card "to create the innovator of pop culture".

This advertisement campaign includes advertisements of film, communication and point of purchase, but the whole campaign's core transmission supporter is juvenile magazines. With powerful entertainment resources, Sony reset the home game market of simple mode, rough image, and tried to posit it as a visual feast. These magazines can penetrate deeply into the inner world of the target audience. If combine all the advantaged magazines, a better result will be produced. In Los Angeles, Nintendo invited several housewives who love communication and are skillful at technology, and let the full - time mothers who have boring time experience the charm of Wii.Later, it has also become the central figure of many American movies, television and comic books, so that American children spend more time on new era hats online console than that in watching TV.

The advertising campaign caused enormous repercussions. As the new game products continued to be introduced, the enthusiasm of the target consumers also grew. It is unexpected that after many American families owned Wii, due to players' excessive devotion, the fact that many remote controller flied out of the hands and hit on the TV. Paqinuofu named his "invention" as "Tetris", in Greek it represents "four" - it is game shape of "Tetris" which swept the world in the future.

This game appears to be very simple, and there is little technology innovation, but it has a strong appeal to people and it becomes inadvertently famous all over the country. Compared to Xbox360 of Microsoft and PS3 of SONY in the same time, Wii did not make many asvertisements in the U.S. market, but the consumers on the websites of media and technology were talking about it passionately. Without hesitation, Hiroshi Yamauchi sent his best negotiators to Moscow to buy the patent right from Pajinov's research institute.

Recently, the U.S. "Business Week" BusinessWeek commissioned from the consultancy firm AT Kearney conducted ranked the world's best business in 2009.