Recently, BusinessWeek declared the ranking list for top 40 global best enterprises in 2009, Japanese electronic manufacture r4 card was no doubt the winner for its excellent performance. Hiroshi Yamauchi took risks and invested heavily to "bet" on the gaming industry, but facing the harsh reality. Not only becoming the king of game machines again, Nintendo lead the whole game industry to another extremity ??“ the time of simple pleasure. Actually, it is no exaggeration to say that the secret of this company that is the toppest one of the global best enterprises is only to go on selling products with the old modes ten years ago.

In order to attract customers, other manufacturers announced that their game consoles could not only play games, but also had learning function, which could help children learn, compute and type. Rough graphics, ???stupid??? games, until now many people think that Wii can not be expected except its operation ways.

Currently, the advertising campaign has already entered the second stage, the new game in the same theme and product launch, again strengthened the form of "creating the brand positioning nds of popular culture innovators". Who will buy a Wii for children at Christmas? Santa Claus? Of course, for whom, those in charge of economic power, housework, child extremely thoughtful, the mothers, who hated game.Reling on a powerful entertainment resources, Sony started to re-positioning the home game market model with simple style and rough picture, making the game into a visual feast. The second game of him became world known,that was just the "Mario". The official name of the software was "New Super Mario Bros", "Mario" followed FC game consoles to go into the United States, immediately becoming the most popular computer game throughout history.

The red bull caps maker known as the "alphamom" of this reputation, and copy same pattern to the United States in all regions. Under integrated strategy, games seem enter into an image mistakable area and lose their own natures. It is anticipated that, after a large number of U.S. households have a Wii, as players were too attentive on games, many remote controllers are flied out from hands and struck TV.

Moreover, under the such bad influence, with more and more latest software and hardware, the pricesis more expensive. For example, the scene that Jack bend to Ross in the movie "Titanic" was changed into Mario and Brigitte princess's face by the kids.

The successful point for Wii lies in that it did not pursue superrealistic game pictures and high moving speed like PS3, it made the flexibility of the joy stick of the game consoles the best, attracting players of all age periods. Now, Wii is still North America's most popular auction site eBay on the console, because of short supply and high transaction prices. "Tetris" accompany with Nintendo set off once again, swept the globe. Since then, Nintendo company dominate the global computer game industry for 10 years. Due to its outstanding performance over the past five years, there is no doubt that Nintendo took the first place, since then the Nintendo World went to another peak.